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Who we are

Included Design is headed by Tommy Petillo, a product and service designer who since 2009 has been delivering design led projects in the UK and in Europe. Tommy’s specialisation on dementia has seen him leading on innovative digital products such as Purple Alert (a mobile app for missing people with dementia) Dementia Circle (a service aimed at highlighting inclusively designed, dementia friendly products) and help prototyping digital tools for the Scottish Government. For the last decade, Tommy’s work within the design community in Scotland focussed on advocating the business value of design across sectors. Working with partners such as Analogue Social, Creative Scotland and Cultural Enterprise Office, Tommy is trying to establish the recognition of Design as a discipline at policy level and the creation of a Ministry of Design in Scotland. Tommy is originally from Rome, Italy but moved to Scotland in 2004, where he now lives with his family. 

Connect with Tommy Petillo on Linkedin. 

“Tommy is our designer extraordinaire.
Italian head, Scottish heart. He applies design thinking to every aspect of our work,
from service innovation to new product design.
Tommy has nurtured our Dementia Circle project from its initial conception
and is our go-to person for user experience design.”
Nicola Cooper, Digital LeadAlzheimer Scotland

Why are we different?

Integral part of Included’s design process is the co-designing and testing by a selected community, all living with dementia or with other physical or cognitive impairments.

User centred design underpins everything we do, from scoping the initial concept of a product to the very last stage of its development. This requires more time compared to conventional designing processes, but we are confident that the end product is reliable, beautiful and inclusive.

We have partnered with exceptionally skilled craftsmen and manufacturers whose wealth of knowledge spans for decades, allowing us to deliver outstanding products you’ll be proud to own.

Photo by Med Badr Chemmaoui 

We would love to hear from you

We work across the UK and Europe with different partners, including people in the care sector and the hospitality industry. We collaborate with interior designers and architects, who design, develop and refurbish accommodation which has to be suitable for different types of clients.

Straight forward, budget driven solutions.

Our background in product and service design, combined with an in depth knowledge of dementia induced behaviours, give us a unique skillset that can be applied to the development of both products and services. Our understanding of materials, manufacturing processes and our project management skills guarantee a timely and cost effective design solution for any project, small or large. Whether it’s helping manufacturers develop, test and produce products for the health care sector, or develop digital services for the public or third sector, we are always happy to give a free, non obligation quote. Just get in touch today by filling the below form.

GET in touch

We’d love to hear from you. 

Well…. Included Design has closed down in 2021 and you can read more about it here. However, I’m still working on dementia, design, inclusion etc, so please do get in touch if you want to talk to me. 

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Included Design Ltd. 2019 All rights reserved.

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